leaflet distribution

a guide to getting your leaflets distributed - for small businesses in the UK

1. UK LEAFLET DISTRIBUTION COMPANIES

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Company Website (click to visit) Coverage Formed Full-time employees Targeting Tools Available Leaflet Distribution Methods Key Staff Affiliations
Link Direct Ltd leaflet distribution page National (UK) 1995 26-50 Mosaic, TGI, SMART (In-house system) Solus,
Newshare, Bespoke,
Royal Mail, Shared,
Shareplan,
Round Level, Street Marketing
Chris Roxburgh, Kaye Smith,
Peter Rand
IDM (Directors), DMA, ISP
National Letterbox Marketing company homepage National (UK) 1989 26-50 ACORN Newshare,
Solus,
Royal Mail
Keith Bradley DMA
Dor-2-Dor company homepage National (UK) 1987 26-50     Jeff Frankling DMA, DDA
Tudor Distribution company homepage BH, TD, PO12-16, SO, SP, BA, TA only 1992 1-10     Adam Perkins DMA, DDA
Distribution Business Services company homepage National (UK) 1987 11-25 CAMEO Solus,
Newshare,
Shareplan
Chester Langdon, Steve Thomas, Helen Bartholomew DMA
Letterbox Distribution.com company homepage London & Home Counties only 1996 51-150   Solus,
Shareplan
Simon Greatbatch DMA, DDA
Amra Direct (part of Trinity Mirror) company homepage London & South East only   over 150   Newshare Charlie Hands DMA
Archant Norfolk company homepage     over 150   Newshare Paul Helsdon DMA
TNT Post (Doordrop Media) door drop page     over 150 Mosaic, TGI, Dunn Humby, GeoConcept   Nick Wells DMA, ISP
The Letterbox Consultancy company homepage National (UK) 1995 1-10   Solus,
Newshare, Shared,
Shareplan,
Round Level,
Royal Mail,
Bespoke
Graham Dodd IDM (Corporate), DMA, ISP
Regal Distribution company homepage London & Home Counties, Bristol & South West, Manchester & North West only   1-10   Solus,
Shared,
Newshare
Wayne Croxford DMA
MEN Direct company homepage     51-150       DMA
London Letterbox Marketing company homepage     -   Solus,
Shareplan
  DMA
Research & Marketing Ltd direct marketing page South Wales only 1969 51-150     Paul Hewett DMA
The National Door to Door Company company homepage     1-10 ACORN Newshare,
Solus,
Royal Mail
Paul Mawson DMA
The Leaflet Company The Leaflet Company homepage National (UK)   26-50     Mark Young DMA
Newsquest Direct company homepage     26-50   Newshare, Field Marketing Roger Sparrow DMA
Product Development Corporation uk company homepage National (UK)   51-150 Mosaic, Geoplan   Simon Raine DMA, DPA
Leaflet Distribution Company ? London & Home Counties only 1989 ? ?   Valerie Clarke -
Leaflet Distribution Company Leaflet Distribution Company homepage Edinburgh only ? ? ? Solus,
Shareplan
? -
Link Communication company homepage         Solus,
Field Marketing,
Promotions
   
Fast Staff UK company homepage West Yorkshire only   ? - Solus, Shareplan Richard Farnhill -
JM Circular company homepage Warwickshire, Leicestershire, West Midlands only 2003 26-50 Geoplan Solus, Shareplan, Business to Business Jason Mair DDA
White Eagle Distribution company homepage London & Surrey only       Shareplan,
Street Marketing
   
Contact Leaflet Distribution company home page North West London only         David Brand  
Distribution Unlimited click here Cheshire, Greater Manchester, Edinburgh, Dundee, Fife, Tayside and Paisley and West Central Scotland only         Derek Wilson  
M Squared Leaflet Distribution M2 company homepage Scotland only       Solus,
Newshare,
Shared,
Shareplan,
Street Marketing
   
LDS LDS Homepage Cambridge only         James Neal
 
Door Drop Northwest Leaflet Distribution page Liverpool, Chester, Merseyside, Lancashire, Cheshire, Greater Manchester, North Wales only 2007 1-10 Mosaic   Mark Graham DDA
Direct Letterbox Marketing Ltd company homepage National 2008 1-10 Geoplan Solus,
Newshare,
Shared,
Shareplan
Paul Fradgley DDA

2. Tips for effective Leaflet Distribution

Carrying out a leaflet distribution / door drop (variously known as Door Drop Marketing and Letterbox Marketing) is a cheap way of getting your printed advertising material straight into the hands of your potential customers.Furthermore, as long as an item can fit through a letterbox, there is really no limit to what you can do with a leaflet, sample, brochure, directory or catalogue. And even if it can't fit through a letterbox there are ways of getting it to your target market.

Additionally, these days there are methods you can use to focus your message precisely, to those customers more likely to be interested in your product or service. A leaflet distribution can be targeted in a huge variety of ways:

(1) Geographically-targeted leaflet distribution by postal sector

If you were a public sector organisation such as a local council or a police authority, and wanted to target only certain areas, e.g. BS1 2, BS1 3, BS1 4...etc, you could do it this way. Distribution could go out with local free newspapers ('Newshare') or on its own ('Solus'). It could even go out with other non-competing items ('Shareplan'). My advice would be to go for the Newshare and Shareplan wherever possible, to keep costs down, and fill in with Solus.

(2) Geographically-targeted leaflet distribution by post code

You could supply a list of roads or postcodes that you wanted covered by a door drop, and the distribution company would turn this into a round map and road list, and organise solus distribution in the area. Not many leaflet distribution companies offer this, but some of the more technology-driven ones do; you're best asking if it's possible.

(3) Demographically-targeted leaflet distribution

You provide the leaflet distribution company with details about the type of customer you wish to target - household income between £X and £Y for instance, own at least one car, read certain newspapers, shop at certain supermarkets, etc etc... and the leaflet distribution company will turn this into a Demographic Profile, which they will then use to show you the best areas in which to distribute your leaflet. Usually this is done by postal sector, but some more high-tech leaflet distribution companies can do this down to road or postcode level. leaflet distribution is then carried our either by individual distributors or teams, or in conjunction with local newspapers. Costs can vary. Not many leaflet distribution companies can afford access to the required demographic data (MOSAIC or ACORN) so check that the one you choose does.

(4) Distribution of leaflets by radius around a central point

Some leaflet distribution companies will offer to create a bespoke delivery round of x thousand households around a certain point (e.g. a grocery store) or within a certain drivetime of a central point (e.g. a supermarket or petrol station).

(5) Other geographical targeting includes by Electoral Ward, by Local Authority, by County, by Parliamentary Constituency, etc. There are many possibilities.

(6) Street Marketing / Field Marketing - leaflet distribution in person

The leaflet distribution is done from a single point and is targeted at people as they walk past. A female-only gym may use this service to target only females who use a certain shopping precinct for example. A fashion outlet may use this service to specifically target people between the ages of 15 and 25. Or a nightclub may use the service to target people coming out a a music gig.


3. A bit about Leaflet Distribution in general.

Door Drop Marketing (leaflet distribution) has a turnover approaching £200million for the eight billion items delivered through letterboxes, and 76% of consumers admitting to acting on a promotional leaflet dropped through their letterbox. And considering how cost-effective it is, it's not difficult to see why it's so popular.

4. So what should you look for in a leaflet distribution company?

There are a large number of leaflet distribution companies in the UK, so choosing the right one is an important decision. My advice is really just common sense, but here goes:

(1) Ideally a leaflet distribution company should be trustworthy. Have they been in business for a long time? Do they have many blue-chip clients? Do you know who's behind the company? Who owns it? Who will you be dealing with? Is their website open and honest or do they appear to be hiding behind it?

(2) Are they affiliated with industry bodies? The Direct Marketing Association is the obvious one (and the one that probably carries the most prestige), but there's also the Institute for Direct Marketing, and the Institute of Sales Promotion. All of these bodies have guidelines and codes of practice for their members so it would be worth asking if your leaflet distribution company is associated with any of them. In addition there are more specialist organisations such as the Data Publishers Association, and some distribution companies form themselves into alliances with common sets of standards to ensure that any work referred between them will always be carried out to a high standard. The Door Drop Alliance is one such organisation, among solus distribution companies.

(3) Accountability: does the leaflet distribution company perform quality control checks, such as face-to-face backchecking (asking a householder if they have received a leaflet), telephone backchecking (phoning householders in the area to find out if they recieved a leaflet) or even GPS tracking of their distributors? If there's no mention of such a thing on their website or in person, ask.

(4) Do they offer other services that show they are a solid enterprise? I'm thinking of things like directory distribution or newspaper distribution, that require methodical structures to be built up and maintained to a high standard.

(5) Do they embrace technology? A door drop company that uses sophisticated planning tools can offer minimum wastage and a higher hit rate.

5. Get a quote

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If you are a leaflet distribution company
that wants to receive enquiries through Leaflet-Distribution-Guide.com, let us know using the form at the bottom of the page. We may charge for this service, depending on demand. Cheers!

Title (Mr / Mrs / Ms etc)
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6. UK COUNTIES

Visitors from outside the UK may not be aware of the counties of the UK. This should help - but included in this list are both ceremonial (traditional) counties as well as the modern-day postal ones.

Scotland
Aberdeenshire, Angus (Forfarshire), Argyll, Ayrshire, Banffshire, Berwickshire, Bute, Caithness, Clackmannanshire, Cromartyshire, Dumfriesshire, Dunbartonshire (Dumbarton), East Lothian (Haddingtonshire), City of Dundee, City of Edinburgh, City of Glasgow, Fife, Inverness-shire, Kincardineshire, Kinross-shire, Kirkcudbrightshire, Lanarkshire, Midlothian (County of Edinburgh), Moray (Elginshire), Nairnshire, Orkney, Peeblesshire, Perthshire, Renfrewshire, Ross and Cromarty, Ross-shire, Roxburghshire, Selkirkshire, Shetland (Zetland), Stirlingshire, Sutherland, West Lothian (Linlithgowshire), Wigtownshire

Wales
Anglesey, Brecknockshire, Caernarfonshire, Cardiganshire/Ceredigion, Carmarthenshire, Clwyd, Denbighshire, Dyfed, Flintshire, Glamorgan, Gwent, Gwynedd, Merionethshire, Mid Glamorgan, Monmouthshire, Montgomeryshire, Pembrokeshire, Powys, Radnorshire, South Glamorgan, West Glamorgan

England
North
: County Durham, Cheshire, Cumbria, Northumbria, Lancashire, Liverpool and Merseyside, Greater Manchester, Tyne and Wear, Yorkshire.
Midlands: Derbyshire, Herefordshire, Leicestershire, Lincolnshire, Northamptonshire, Nottinghamshire, Rutland, Shropshire, Staffordshire, Warwickshire, West Midlands, Worcestershire.
South: Bedfordshire, Berkshire, Buckinghamshire, Cambridgeshire, Cornwall, Devon, Dorset, East Sussex, Essex, Gloucestershire, Hampshire, Hertfordshire, Isle of Wight, Kent, Greater London, Oxfordshire, Norfolk, Somerset, Suffolk, Surrey, West Sussex, Wiltshire.

Northern Ireland
Antrim, Armagh, Down, Fermanagh, Derry/Londonderry, Tyrone


7. UK CITIES

England
Bath · Birmingham · Bradford · Brighton & Hove · Bristol · Cambridge · Canterbury · Carlisle · Chester · Chichester · Coventry · Derby · Durham · Ely · Exeter · Gloucester · Hereford · Kingston upon Hull · Lancaster · Leeds · Leicester · Lichfield · Lincoln · Liverpool · City of London · Manchester · Newcastle upon Tyne · Norwich · Nottingham · Oxford · Peterborough · Plymouth · Portsmouth · Preston · Ripon · St Albans · Salford · Salisbury · Sheffield · Southampton · Stoke-on-Trent · Sunderland · Truro · Wakefield · Wells · Westminster · Winchester · Wolverhampton · Worcester · York

Scotland
Aberdeen · Dundee · Edinburgh · Glasgow · Inverness · Stirling

Wales
Bangor · Cardiff · Newport · St David's · Swansea

Northern Ireland
Armagh · Belfast · Derry · Lisburn · Newry

8. LONDON BOROUGHS

City of London, City of Westminster, Kensington and Chelsea, Hammersmith and Fulham, Wandsworth, Lambeth, Southwark, Tower Hamlets, Hackney, Islington, Camden, Brent, Ealing, Hounslow, Richmond upon Thames, Kingston upon Thames, Merton, Sutton, Croydon, Bromley, Lewisham, Greenwich, Bexley, Havering, Barking and Dagenham, Redbridge, Newham, Waltham Forest, Haringey, Enfield, Barnet, Harrow, Hillingdon





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